I get it, high quality, pure essential oils are not cheap. The first time I looked at the prices I was "How much!?". I bought a couple of oils (Breathe & Peppermint, I think) at retail price and was immediately impressed with the quality and effectiveness of them. I then purchased a wholesale account and another couple of oils, so benefited from the 25% discount. I then drew up a list of oils I'd like to try and bought 2 or 3 per month. This wasn't the most cost effective